Jordan

Jordanian commercial activity is concentrated around Amman and in large provincial cities such as Aqaba, Zarqa and Irbid. It’s important to note the considerable differences in consumer behaviour within the country.

The local population of Amman has a more Westernised taste, especially young Jordanians with higher exposure to global brands and trends. While the population in the of the rest of the country has a more traditional lifestyle and more conservative consumer habits.