PRINT ADVERTS IN THE UAE
Print advertising in the United Arab Emirates is a tried and tested method for brand exposure that remains effective in a sound media mix today.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guarenteed to reach your target audience in Abu Dhabi, Dubai, Sharjah, Ajman, Fujairah, Ras Al-Khaimah and Um Al Quwain
ADVERTISE IN THESE UAE PUBLICATIONS
- Al Bayan Newspaper
- Al Ittihad
- Ara Magazine
- Emarat Al Youm Newspaper
- Emirates 24|7
- Friday
- Gulf News
- InsideOut Magazine
- Majid Magazine
- Tabloid! Newspaper
- The National Newspaper
- WatchTime
- Weekend Review Magazine
- Wheels Magazine
- XPRESS Newspaper
- Zahrat Al Khaleej
GULF NEWS NEWSPAPER
Target Audience English speakers
With daily average circulation of 109,905 copies and 2.3 million visitors online, Gulf News is the leading, most widely circulated English-language news provider in the UAE and the Middle East, with print and digital media offerings.
The daily publication contains separate sections for News, Business, Sport, Entertainment (tabloid!) and Opinion (The Views).
GulfNews.com is the newspaper’s online site. While the newspaper and online site are similar, it also has specific online sections that do not feature in the newspaper – The Guides, Leisure, Life and Style and Multimedia.
XPRESS
Target Audience English speakers
The UAE’s weekly tabloid newspaper with a strong community focus. XPRESS is a free weekly community newspaper with separate editions for Dubai and Abu Dhabi. Published every Thursday, it covers news, leisure and entertainment and sports.
Its core strength lies in its hyper local content with emphasis on in-depth and investigative reporting. The newspaper’s distinctive coverage has not only endeared itself to large number of readers across various nationalities but also won it several prestigious awards since its March 2007 launch.
WHEELS MAGAZINE
Target Audience English speaking men
Launched back in 2005, wheels is an English motoring magazine produced in the UAE, bringing enthusiasts engaging automotive news, exclusive first drive reviews and colourful features before anyone else. With contributions from some of the most experienced journalists from the region and beyond, wheels boasts the largest circulation and readership of any automotive publication in the country.
Since 2009, Wheels has also been hosting the most coveted annual motoring awards in the Middle East, the Wheels Car of the Year, attended by the leading players from the auto industry. The digital version of the magazine, www.wheels.ae, is also available in Arabic and provides high quality content that readers have come to expect from a brand trusted and keenly followed for well over a decade and a half.
WEEKEND REVIEW MAGAZINE
Target Audience Decision makes 21+
Published every Friday, Weekend Review carries a wide range of interviews and reports on political and social issues, adding to our understanding of what is taking place in the world around us.
Besides politics, Weekend Review has sections on the arts, books, and science, and will offer you some serious intellectual challenges with a variety of puzzles every week.
WATCHTIME MAGAZINE
Target Audience Luxury consumers
WatchTime, America’s best-selling luxury watch magazine, is also available in the Middle East, a timely addition to one of the world’s fastest growing markets for fine watches.
The international magazine has a combined monthly audience of more than 1 million unique readers with editions stretching from North America, South America, Europe, parts of Asia, including India, Japan, Korea, and China – and is now available across the Middle East region.
WatchTime Middle East is published quarterly and in its short life has already established itself as the regional authority on all aspects of the international watch industry.
FRIDAY MAGAZINE
Target Audience General population
A lively, intelligent, thought-provoking weekly magazine for all the family, covering exclusive stories on people, trends and lifestyle. Friday is a weekly magazine packed with inspirational fashion, beauty and travel, along with exclusive interviews with business leaders and ordinary people doing extraordinary things to help others.
Friday offers a broad range of features, primarily based on lifestyle and social issues, relevant to UAE expatriates and nationals. With its distinctive accent on people, trends and lifestyle, the magazine offers a broad range of articles for both men and women.
Its content and voice are guided by the needs and aspirations of the people of the UAE and their opinions, choices and needs, making the magazine a very strong platform for people to reach out and make a difference.
TABLOID! NEWSPAPER
Target Audience General population
The No. 1 source for entertainment, lifestyle and fashion in the UAE, with news from Hollywood, Bollywood, Arabia, the Philippines and beyond. tabloid! is a leisure and lifestyle features section, published daily as Gulf News’ eye on the glamorous world of entertainment and fashion.
Its Saturday edition offers an expanded weekend read, including sections on lifestyle and travel.
AL ITTIHAD
Target Audience UAE locals and Arab speakers
First published more than 40 years ago, Al Ittihad, meaning, “united” in Arabic, is the first Arabic broadsheet daily newspaper in the UAE.
The paper has a daily circulation of 109,000 copies and was the first UAE newspaper available online.
THE NATIONAL
Target Audience English speakers
The National, Abu Dhabi Media’s first English-language publication, is setting a new standard in quality journalism in English-language newspapers in the Middle East.
Since its launch in April 2008, The National has won 22 design awards, the most of any newspaper in the region. It has also quickly earned recognition from the major international news networks for the depth of its editorial coverage and balanced reporting.
The paper has a daily circulation of 65,000 copies.
INSIDEOUT
Target Audience Design lovers
InsideOut is a design-led interiors and property monthly magazine with exclusive coverage aimed at every discerning home lover.
The magazine showcases stylish local and international homes, beautiful gardens, high-end commercial design and innovative home products designed to inspire.
Exclusive interviews with the leading international personalities of the design world sit alongside profiles of the latest trends creating a stir in the industry. Its property section interviews architects, highlights upcoming residential properties from around the region and puts some of the best real estate investment options across the globe under the spotlight.
ZAHRAT AL KHALEEJ
Target Audience Arab women of 20-45 across MENA
Zahrat Al Khaleej is the number 1 women’s lifestyle magazine in the Arab world.
Published weekly, it is aimed at 20-45-year-old women and their families, covering health, beauty, fashion, celebrity and lifestyle issues.
AL BAYAN
Target Audience UAE nationals and Arabic speakers
Al Bayan Newspaper is a one of the leading Arab and Khaleeji newspapers, characterized by credibility and transparency in monitoring the events and news of interest to the Arab world, through a network of correspondents and editors who seek the truth and bring a definite credibility to their news coverage.
Since its inception in 1980, Al Bayan Newspaper has been distinct from other local and Arabic newspapers in its news coverage and interest in local and Arab affairs, and was able to establish a good reputation and wide distribution, taking advantage of the advent and advancement of technology and online press, which have significantly increased its readership within and outside the Arab World.
AL BAYAN
Target Audience UAE nationals and Arabic speakers
Al Bayan Newspaper is a one of the leading Arab and Khaleeji newspapers, characterized by credibility and transparency in monitoring the events and news of interest to the Arab world, through a network of correspondents and editors who seek the truth and bring a definite credibility to their news coverage.
Since its inception in 1980, Al Bayan Newspaper has been distinct from other local and Arabic newspapers in its news coverage and interest in local and Arab affairs, and was able to establish a good reputation and wide distribution, taking advantage of the advent and advancement of technology and online press, which have significantly increased its readership within and outside the Arab World.
EMARAT AL YOUM
Target Audience Arabic speakers
First published in 2005, Emarat Al Youm Newspaper focuses on domestic issues, and issues of interest to Arab readers in the United Arab Emirates in its overall content, while complying with the professional requirements of journalism, that is based on accuracy, balance and objectivity, while endeavoring to meet the demands of its readers for knowledge and intelligent entertainment, seeking to adapt to global changes, and the developments of new reading and browsing habits, that are a part of present-day life.
EMIRATES 24|7
Target Audience GBusiness people and decision makers
Emirates 24|7 is the first and only English publication in the UAE providing the reader with first-rate business news. With its launch in December, 2007, the region, for the first time, has a publication worthy of its economic and financial dynamism.
ARA MAGAZINE
Target Audience Arabme won – 21+
ra is a weekly variety magazine monitoring the pulse of the people and the community in their different variation. Ara dedicates to change the stereotype of Arab women, and build a different new image that respects her privacy, thought, femininity and her intelligence.
Issued every Tuesday, Ara magazine addresses the modern woman in various fields of life, and seeks to improve her perspectives and ideas.
MAJID MAGAZINE
Target Audience Children and young Arabic speakers
Majid is the popular Arabic children’s comic magazine featuring some of the best- known and cherished characters in the Arab world. Launched in February 1979 and published weekly, Majid has grown to be one of the highest circulated publications in the Middle East. It gathers some of the region’s leading cartoonists, while encouraging interactivity with its young readers.
