ADVERTISE ON RADIO IN THE UAE
Radio advertising in Dubai, Abu Dhabi, Sharjah, Ajman, Fujairah, Ras Al-Khaimah and Umm Al-Quwain has proven an excellent medium for reaching audiences through its high penetration levels and repetition.
Radio ads are also highly memorable and generate excellent consumer recall and a high call to action. Empire can recommend the best stations for your target audience and objectives within the UAE and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE UAE RADIO STATIONS
- Abu Dhabi FM
- Abu Dhabi Classic FM
- Al Arabiya 99 FM Radio
- Al Khaleejiya FM
- Al Oula FM
- Al Rabia FM
- Al Quran Al Kareem FM
- Big FM
- Channel 4 FM
- City 101.6 FM
- Dance 97.8 FM
- Dragon FM
- Dubai 92 FM
- Dubai Eye FM
- Emarat FM
- Gold FM Radio
- Heart FM
- Hit 96.7 FM
- Noor Dubai FM
- Radio 4 FM
- Radio Me FM
- Radio Mirchi
- Radio Salaam
- Radio SAWA FM
- Radio Shoma
- Radio Spice FM
- Star FM
- Suno 1024 FM
- TAG 91.1 FM
- Virgin Radio Dubai
Dubai Dragon
Target Audience Chinese Expats 18 to 45
Dubai Dragon is the UAE’s first and only dedicated Chinese radio station.
Broadcasting 24 hours a day in Mandarin, the station is a bridge between Chinese and Emirati culture, informing listeners of what’s on around the country and educating them on the rich cultural history of the UAE. The station is home to the Asia Pop 40, counting down the biggest hit music every week only on the Dubai Dragon
Heart FM 107.1
Target Audience Western, Arab Expats, Asians and Emaratis
Heart is set to ‘turn up the feel-good’ in the UAE – providing listeners with a winning formula of fun content, back-to-back 90’s to Noughties, along with top-notch promotions, events and giveaways!
Wake up to Tim and Farris, the American and Arab duo who will pack a punch with their light-hearted, hilarious presenting style. The morning then continues with Jade Worsley, who will set the day up with some seriously feel-good music followed by Dial- a – Heart with Fadi Mansour.
We will also see a familiar face on the drive home with the one and only Dave Cleary, the UAE’s most loved drive time presenter and two-time radio personality of the year. Making a move over from Dance FM, Dave’s infectious humour and buzz will keep you energised and refreshed all the way home!
Dance 97.8 FM
Target Audience Western, Arab Expats, Asians and Emaratis
Dance FM 97.8 the only dedicated dance music station in the UAE providing listeners a ‘voice’ and most importantly a platform where they can be entertained all day, all night and all year!
Dance FM 97.8 also has a unique platform for top international DJs such as David Guetta, Pete Tong, Roger Sanchez and Robin Schulz plus dedicated content from local talent.
Big FM 106.2
Target Audience Western, Arab Expats, Asians and Emaratis
106.2 FM is UAE’s first radio station and has been key in the evolution of radio in the country since.
It is Big FM primary endeavor to use the magic of radio not to only entertain listeners, but to also positively influence their lives.
Big FM is the highest rated & reached station among all South Asians in the UAE
Virgin Radio Dubai
Target Audience Western Expats 15 to 34
Virgin Radio Dubai 104.4 is the UAE’s Number 1 Hit Music Station and home of the Kris Fade Show.
Virgin Radio has more listeners every single week than its three closest competitors combined.
Virgin Radio is number one across all English listening age groups. No English radio station in the UAE has a bigger share of audience than Virgin Radio.
Dubai 92 FM Radio
Target Audience Western Expats 24+
Before The Palm, Burj Khalifa and the world’s biggest shopping mall, there was Dubai 92; Dubai’s longest running English music station. Dubai 92 is focused on young families living and working in UAE. We research our listeners extensively to ensure we play their favorite music– Dubai’s Best Mix of the Eighties, Nineties, Noughties and Now.
Al Arabiya 99 FM Radio
Target Audience Arab Expats 24+
Al Arabiya 99.0 is the UAE’s most popular Arabic language station in UAE. The station appeals to the mass UAE Arab listeners by playing the most popular songs from across the region. The Station attracts both males & females from various Arab nationalities including UAE locals. With a target age group of 24 and above, Al Arabiya 99 listeners are young, determined & ambitious professionals who are constantly looking to excel in their careers. Whether households or singles, Al Arabiya 99.0 audience are trendy and live the Dubai lifestyle by all means. They chose Al Arabiya 99.0 as it’s the one station that feeds their needs.
Al Khaleejiya 100.9 FM
Target Audience Locals & Khaleeji Nationals 15-34
Al Khaleejiya 100.9 is the UAE’s exclusive local radio station broadcasting only Khaleeji music. With unique songs and intelligent content, the station targets an elite audience of Khaleeji nationals.
Launched on January 2003, Al Khaleejiya 100.9 is a dynamic and creative station, where content is smartly tailored to reach its audience effectively. Targeting Khaleeji nationals between the age of 15 and 34; the audience is sophisticated, cultured and educated. They are discerning consumers who strike a fine balance between traditional and modern lifestyles. They are enthusiastic about media, particularly topics related to entertainment, sports, technology and cars.
Al Khaleejiya 100.9 audience spends a lot of time in malls, going to movies, playing video games and buying the latest designer brands.
City 101.6 FM
Target Audience Hindi Speaking 15-35
City 101.6 prides itself on having the largest number of listeners in the UAE, the target audience being 15 to 35 year olds.
City101.6 is aspirational, speaks the language of the 25-year-old while the 35-year-old finds the station intelligent and relevant in its content. The vibrant presenters are trendsetters in the community. City 101.6 makes Dubai home for the expats.
The station throws the biggest on-air parties and has the most dazzling prizes for listeners, giving them experiences of a lifetime. The listeners love Bollywood and cricket. They are well travelled and ambitious. City 101.6 stands for all that’s cool and Desi.
Dubai Eye 103.8 FM
Target Audience Business People & Decision Makers 35+
Cutting edge talk radio station Dubai Eye 103.8 brings together an eclectic mix of informed individuals to provide business, news, current affairs, sports, entertainment and special interest programming for a cross-cultural audience, 24 hours a day, 7 days a week.
The leading English talk station in the UAE, Dubai Eye 103.8 sets the agenda every morning with its award winning flagship show The Business Breakfast, featuring high profile guests and generating discussion on the issues that matter. With news updates every fifteen minutes during breakfast and drive time, Dubai Eye 103.8 is recognized as the leading provider of news and information, keeping listeners connected with the world around them. With its multi-platform approach and listeners streaming live via the website and mobile apps, the station is uniquely placed to capture an educated and news hungry audience who are primarily over the age of 35. These listeners are multi-cultural and multi-faceted, armed with the latest knowledge they are influential opinion-leaders amongst their friends.
Al Oula 107.4 FM
Target Audience Emiratis
Al Oula Radio 107.4 is an initiative of Hamdan Bin Mohammed Heritage Center, aiming to preserve the ancient legacy of Emirates. It is the first radio station dedicated to promoting the national heritage of the Emirates.
Al Oula Radio 107.4 looks to promote the UAE’s cultural values and raise public awareness of our traditions and customs by circulating them to current and future generations.
Encourage community involvement in strengthening the Emirates’ national identity and maintaining its cultural heritage.
They wish to enhance the sense of loyalty and allegiance towards the UAE and its heritage. Al Oula… Your Window to the Past.
Hit 96.7 FM
Target Audience Malayalam Speaking 21-35
Hit 96.7 is the most popular Malayalam radio station. Hit 96.7 caters to the Expat Keralites who make up the largest expat community in the UAE. The station is the only 24 hour Malayalam FM station in Dubai playing non-stop Malayalam hits and hourly Tamil songs.
Listeners are broadly under 45, with the majority being 21-35. This is an ambitious and highly educated group of people. They stay in touch with their roots back home but are eager to progress in their career in Dubai.
Channel 4 104.8 FM
Target Audience Western Expats between 18-45 years of age
Channel 4 104.8 FM brings to you the biggest songs around right now, the biggest prize give always, plus they like to update you on what is happening in entertainment news and the big things happening in the Emirates.
TAG 91.1 FM
Target Audience UAE Filipino residents
TAG 91.1 is the No. 1 Filipino radio station in the UAE. TAG 91.1 plays the freshest original Filipino hits and is home to the wackiest bunch of radio jocks and maintains dominance in the market with its hip and original content, as well as exciting promotions and giveaways.
TAG 91.1 also keeps its listeners abreast with all the happenings in the UAE and back home with regular news updates.
As the first truly multi-platform Filipino radio station including an App on major mobile devices, TAG 91.1 has captured listeners aged between 25 to 39 possessing strong purchasing power and a fast-paced lifestyle.
Noor Dubai 93.9 FM
Target Audience Locals & Arabic speakers
Noor Dubai 93.9 FM is a social radio station offering a variety of media material in a moderate Islamic spirit. Noor Dubai 93.9 FM programs directed to all segments of society with a particular interest and focus on women and children.
Gold FM 101.3
Target Audience Malayam community
UAE’s fast growing Malayalam Radio Station on air since 2010 bringing to you Super hit songs 24/7 across the Emirates! Keeping you entertained always! Gold 101.3 FM with its huge collection of Malayalam and Tamil songs, and rocking DJs is the best company you can have, be it home, office or even during your long drives.
Al Rabia FM
Target Audience Arab expats
UAE’s fast growing Al Rabia Radio Station on air since 2001 bringing to you hit songs 24/7 across the Emirates! Keeping you entertained always!
Al Rabia 107.8 FM with its huge collection of Arabic songs, and rocking DJs is the best company you can have, be it home, office or even during your long drives.
Radio 4 FM 89.1
Target Audience Hindi speaking community
UAE’s Premiere Hindi Music Station on air since 1999 bringing to you Music Masala Masti 24/7 across the Emirates. Keeping you entertained always and providing you with the hottest music and content from Bollywood.
Abu Dhabi FM Radio
Target Audience Arabic speakers in the UAE
Abu Dhabi FM is the oldest Arabic radio station in the Gulf. It targets a broad audience with a variety of programs and classical Arabic music. It also covers live football matches from the UAE’s Professional League.
Radio Me 100.3 FM
Target Audience Malayalam community
Radio Me 100.3 FM, UAE’s number one station in terms of delivering what you want. The best in information, entertainment and companionship. They deliver the world to you.
Radio Me 100.3 FM stands with the society and for the society. With path breaking CSR shows like trust me, it reaches out to the world of needy with a helping hand.
Emarat FM
Target Audience Arabic speakers in the UAE, Qatar & Bahrain
Emarat FM is a pioneering Khaleeji radio station that attracts listeners from the UAE and the Gulf with its interactive and entertaining programs that combine entertainment, songs, music, news and live shows. Strong partnerships with the region’s major music production companies give the station exclusive access to the latest songs from leading Khaleeji artists and other outstanding new artists.
Abu Dhabi Classic FM
Target Audience Arab and western expats in the UAE of age 25+
Abu Dhabi Classic FM is the first Western classical music radio station in the Gulf and targets listeners in the 25+ age range with inspirational classical music and world class programming, including jazz and world music. The station also complements Abu Dhabi’s growing status as the regional capital of international music and culture.
Radio Salaam 106.5
Target Audience Tamil youth from 18-25
Radio Salaam is one of UAE’s top Tamil FM. Bringing you Tamil entertainment throughout the day being No.1 for Hit tamil songs, tamil news, latest movie releases & entertainment updates. Salaam carries out competitions on the radio every now and then and listeners can participate and win grand prizes. The famous Morning Drive Show… Wake up Sunshine its Salaam Kalakalam between 8-11 am with RJ Nivi will start your day with high energy levels.
Radio Mirchi
Target Audience Indian Expats 24-35
India’s number 1 radio brand, Radio Mirchi. Radio Mirchi targets middle to high income 24- 35 year old affluent, youthful Asians from the Indian subcontinent. The only Asian station in the UAE with dedicated frequencies for Abu Dhabi, Dubai and Al Ain, Radio Mirchi is India’s iconic FM channel broadcasting across 32 cities in 8 different languages. The brand is well known for its ‘sunshine’ positioning and for its connect with the various film industries in India, particularly Bollywood
Al Quran Al Kareem FM
Target Audience Muslims, Locals and Arabic speakers in the UAE
Quran Kareem broadcasts both live and recorded recitals of the Holy Quran. The station has the highest number of listeners in the UAE and has developed a variety of programs to include Quran recitation and interpretation, live Quran recitation competitions and other topics of interest relating to Islam.
Radio Shoma 93.4
Target Audience Farsi speakers in UAE
Radio Shoma 93.4 is the UAE’s one and only FM Farsi music station playing the latest Farsi hits from around the world. Broadcasting to an audience of over 600,000 Farsi speakers in the UAE, Radio Shoma now serves as the number one music and entertainment source for this audience across the country.
Radio Shoma 93.4 reaches a core target audience aged 20 to 35 but the variety of its music appeals to a wide range of listeners of all ages. Radio Shoma listeners are affluent residents, caring about their lifestyle, from the luxury cars they drive to generously spending on themselves and their family and friends.
Suno 1024 FM
Target Audience Indian and Pakistani youth
Suno 1024 FM is the fresh new Hindi/Urdu Radio Station of the UAE.
They play hits across several Hindi/Urdu genres like Bollywood, British Asian, Pakistani, Club, Pop, Retro, Sufi, Ghazal etc.
Radio Sawa 90.5 FM
Target Audience Arabs under 30
Radio Sawa seeks to effectively communicate with the youthful population of Arabic-speakers in the Middle East. The station’s goal is to promote pro-American attitudes to youth in the Arab world. Its newscasts are broadcast live on air from its studios in Washington, DC and Dubai, United Arab Emirates. Radio Sawa also has news bureaus and reporters throughout the Middle East.
Star FM
Target Audience Bilingual expat Arabs
Star FM targets bilingual, expat Arabs in the 15-35 year age range who have had some exposure to Western musical tastes and culture. Launched as a stylish and modern station, it plays back-to-back Arabic and Western hits, as well as celebrity interviews, features and interactive programming.
Radio Spice 105.4 FM
Target Audience Hindi speaking youth from 18-35
Spice FM Dubai is a well known purely Hindi radio station in United Arab Emirates. Its programming has been designed keeping in mind listeners that are young at heart, citizens of the world, positive and edgy.
